Alex began DJing in 1999, using vinyl and CD decks. The sets he plays are very energetic, smooth and always guaranteed to make you want more. He's performed in a vast range of venues from Fanditha at One & Only Reethi Rah Maldives, Zinc Bar in Orlando FL to Embassy at the Grosvenor House Dubai, as well as Etoiles at the Emirates Palace.
Alex is a versatile DJ that can play anything from R&B and Hip Hop to Funky/Soulful House to Big Room House Music. It all depends on the crowds Alex is playing to as well as the Clubs he's been booked for.
In 2011 Alex was voted as the Top 3 Best DJ in Abu Dhabi by the Ahlan Best in Abu Dhabi 2011, he competed in the Movida Corona, Search for the King of Abu Dhabi DJs 2010 where he finished in the Top 3. He held a 2-year residency at Skylite, Viceroy Hotel, which is an exclusive rooftop venue that was created by Georges V the team behind Buddha Bar. Events that Alex has performed for were, UFC 112 Official After Party, F1 Grand Prix Abu Dhabi 2009/2010 playing in front of VIPs such as Kings of Leon, Jamiroquai, also played at the 20th Century Fox party which was hosted by Rupert Murdoch.
Before Skylite he spent 6 months playing at the luxury One&Only Reethi Rah, Maldives, where he performed in front of Mariah Carey, Nick Cannon, Liam Howlett (Prodigy) as well as top Football stars.
In 2011/12 saw Alex playing at the exclusive Embassy, Grosvenor House Dubai, where he held a 2 night a week residency. He was also involved with Ministry of Sound's Housexy that was held at the outdoor venue Pearls & Caviar, Abu Dhabi.
Alex was involved with MustHaveSoul where he played alongside or warmed up for world renowned DJs/Producers. Some of the DJs he played alongside were, Groove Assassin (www.grooveassassin.com), Grant Nelson (www.grantnelson.net), Black Coffee (www.blackcoffee.dj) Kiko Navarro as well as Milk & Sugar (www.milksugar.de) to name a few.
In 2015 Alex had the opportunity to DJ at the Liquid Rain Pool Party, which was voted as Abu Dhabi's best and biggest pool party 3 years in a row. He also held a residency at LeftBank, Shangri-La Hotel Abu Dhabi, as well as Caramel Lounge, The Collection, St Regis Abu Dhabi.
2016 saw Alex teaming up with fellow DJs to launch a new Brand called Mode, which is an exclusive Ladies Night that hosts 3 DJs playing a mashup of Hip-Hop, R&B and House with live video mixing to add a visually stunning event.
2016/2017 looks to be a busy year ahead for Alex with many projects and events being lined up as well as a new residency at The Yacht Club, Intercontinental Hotel Abu Dhabi.